Putting Magic Back Into Play!

The dream of the store started 8 years ago when as a mom I was frustrated with the lack of options provided to buy toys.  I wanted a store that my children enjoyed visiting and toys that were educational, unique and higher quality.  I can happily say that our store meets all of these criteria.  

Our goal is to provide an easy shopping experience for parents and provide toys that children enjoy and parents and parents feel good about purchasing.

We offer a wide selection of unique toys that cannot always be found in big boxstores and we allow kids to play and engage with these toys to see if the toys are the right fit for thechild/home.  We also offer personal shopping assistance, concierge hours, and free gift wrapping…allservices that cannot be found at other big toy stores!